BARBRA ROBIN NAMED SENIOR VICE PRESIDENT, INTEGRATED MARKETING, THE CW
February 19, 2012 (Burbank, CA) - Barbra Robin has been promoted to Senior Vice President, Integrated Marketing, The CW, effective immediately. The announcement was made by Rob Tuck, Executive Vice President, National Sales, to whom she will continue to report. Robin will serve as the network's primary liaison between The CW's marketing and media sales departments on all integrated partnerships.
"Barbra has been a key part of The CW's sales team from the beginning, and I am thrilled to have her heading our integrated marketing efforts," said Tuck. "Barbra's imagination and leadership are invaluable, and I know she'll continue to spearhead the kind of cutting-edge integrations and partnerships that The CW is known for."
Robin joined The CW at the network's launch in 2006 as Vice President, Integrated Marketing, overseeing the day-to-day management of integrated marketing partnerships. Working closely with the network sales, marketing, publicity, digital, and social media teams, Robin helped ensure programs were maximized on all platforms. She has played an integral role in some of the most creative programs with The CW's biggest advertisers, including AT&T, Ford, and Microsoft for both Bing and the Windows 8 launch in 2012. These multiple-platform partnerships have included in-show integrations, custom co-branded content, digital series, social media tie-ins and more. Most recently, Robin oversaw AT&T's partnership with the network's top-rated show, THE VAMPIRE DIARIES, including an innovative, live social viewing experience for fans.
Previously, Robin was Vice President of Divisional Partnerships for Time Warner Global Media, where she was the principal contact with all Time Warner media divisions for cross-platform initiatives. During her time there, she was the lead contact for Pepsi's multi-million dollar Aquafina campaign, working closely with The WB, Turner, AOL and multiple Time Warner print publications on the development and execution of the partnership.
Prior to joining Time Warner Global Media, Robin worked at NBC Cable in affiliate sales where she was the director of sales and marketing for CNBC and MSNBC.
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