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11.20.2006

RETURN OF "REBA" AND A GROWING "7TH HEAVEN" LIFT THE CW TO BEST SUNDAY OF THE SEASON

"Reba" and "7th Heaven" Post The CW's Best Ratings in The Time Periods  

The CW Out-Performs The WB Year Ago Sunday in Target Demos  

            November 20, 2006 (Burbank, CA) -- With the return of "Reba" and "7th Heaven" on the rise, The CW scored its best Sunday of the season in adults 18-34 (1.3/4--tie), women 18-34 (2.0/6), adults 18-49 (1.3/3), and women 18-49 (1.8/5) and viewers (3.4mil), according to preliminary live plus same day Nielsen ratings for Sunday, Nov. 17. 

               With back-to-back original episodes from 7-8pm, "Reba" scored The CW's best ratings to date in the hour, including adults 18-34 (1.3/4), adults 18-49 (1.4/4), women 18-34 (1.8/6), women 18-49 (1.8/5) and viewers (3.9mil). 

            With "Reba" as its lead-in, "7th Heaven" scored The CW's best Sunday 8-9pm ratings to date in adults 18-34 (1.6/4), adults 18-49 (1.7/4), women 18-34 (2.5/7), women 18-49 (2.5/6) and viewers (4.5mil), giving 7th Heaven its best Sunday performance of the season.

            "7th Heaven" improved week-to-week by 7% in adults 18-34, 21% in adults 18-49, 14% in women 18-34, 19% in women 18-49, 25% in viewers.

            Overall, The CW posted week-to-week gains on Sunday night of 18% in adults 18-34, 30% in adults 18-49, 25% in women 18-34, 29% in women 18-49 and 42% in viewers.

            The CW is also out-performing The WB on the same night last year in the network's target demos of adults 18-34 (8%) and women 18-34 (33%).

            Beginning this Sunday (11/26/06), "Reba" will move into its new regularly schedule time periods with an encore of "Reba" airing from 7:00-7:30 p.m. ET, followed by original telecasts airing from 7:30-8:00 p.m. ET.