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10.09.2006

THE CW'S "SMACKDOWN" WINS FRIDAY NIGHT IN TARGET DEMO OF MEN 18-34

The CW Ranks Second with Men 18-49 and Third in Adults 18-34, Ahead of Fox and ABC

  "SmackDown" Climbs to Best CW Performance To Date in Adults 18-34, Men 18-34 and Men 18-49

"SmackDown" Delivers Gains Over Year Ago in Key Demos

October 9, 2006 (Burbank, CA) - The CW's "Friday Night SmackDown" won Friday night in its target demo of men 18-34 (2.0/8), according to Live Plus Same Day Nielsen ratings for Oct. 6.  "SmackDown" also ranked second in men 18-49 (1.9/6), and third in adults 18-34 (1.6/6), beating ABC and Fox.

With week-to-week growth, "SmackDown" scored its best performance to date on The CW in adults 18-34 (1.6/6), men 18-34 (2.0/8) and men 18-49 (1.9/6).  Compared to last week, "SmackDown" improved 14% in adults 18-34 and 18% in men 18-34.

"SmackDown" also posted gains over its delivery a year ago on UPN (10/7/05) by 7% in adults 18-34, 11% in men 18-34, 6% in men 18-49 and 2% in viewers (3.8mil).

"SmackDown" remains a dramatic improvement over the WB's line-up of comedies on the same night a year ago, with increases of 60% in adults 18-34, 233% in men 18-34, 9% in adults 18-49 (1.2/4), 138% in men 18-49 (1.9/6) and 42% in viewers.