Betty Ellen Berlamino is Executive Vice President, Distribution, The CW, overseeing all network distribution and affiliate relations at The CW as well as serving as the network’s primary liaison with its station groups and MVPDs. Reporting to Mark Pedowitz, Chairman and CEO of The CW Network, Berlamino joined the network in February 2020.
The CW’s affiliate marketing activities are jointly managed by both Berlamino and Rick Haskins, President, Streaming & Chief Brand Officer.
Berlamino assumed her new role after having served as Senior Vice President and Director of Sales, CBS Television Stations, since June 2015 where she was responsible for eight sales offices for the owned-and-operated station group. Prior to this role, Berlamino was President & General Manager of the CBS owned television station WLNY where she led the integration of the previously privately held company into the CBS portfolio.
Before joining CBS, Berlamino spent 17 years with WPIX-TV, the New York affiliate of The CW, including nearly 10 years as the station’s President and General Manager where she led all aspects of the station’s sales, marketing, programming, engineering, news, finance and human resource departments. While in this role, Berlamino also led the Tribune New York Foundation that worked to improve the vitality of cultural offerings in the community and enhance broadcasting and journalism throughout the tri-state area. During this time, Berlamino also led Care 4 Kids, a local, grass roots organization that was designed to raise money for local children’s charities.
Prior to being named president-GM of WPIX in December 2000, Berlamino was VP-station manager, beginning in October 1998. She joined WPIX as general sales manager in October 1993. Before that, she was the local sales manager of KTLA Los Angeles for six years where she led the local sales team to become the number one billing station in the DMA.
A graduate of Syracuse University, with a Bachelor of Science in Journalism, Berlamino began her career in local sales at KCOP in Los Angeles.