SHOWTIME AND F.Y.E. TEAM TO PROMOTE
NEW YORK, NY -- Dec. 15, 2004: Beautiful, sexy, outspoken, independent -- it's "THE L WORD" life! SHOWTIME and F.Y.E will give fans of the hit series an opportunity to live it up with the newly released DVD of the complete first season and a chance to win a trip for two to Los Angeles, California. Grand Prize winners of the "Live the L Word Life" sweepstakes will stay at the fashionable W Hotel which will be featured in the show's second season, scheduled to premiere on Showtime in February.
F.Y.E. (For Your Entertainment) stores will promote the DVD, the sweepstakes and the 2nd season launch of the series with promotional materials in over 750 stores across the country including counter and tower signage and spots on the F.Y.E. Listening and Viewing Stations (LVS). Showtime and THE L WORD will also have a significant presence on fye.com. The 5-disc DVD set of THE L WORD's highly-charged first season will also be featured in all F.Y.E. stores and online at fye.com.
"The partnership with a mainstream retailer like F.Y.E. emphasizes the show's broad appeal and will raise awareness for the second season launch," said Showtime EVP of Creative and Marketing Len Fogge.
"F.Y.E. continuously strives to bring interesting and innovative promotions to our customers. Our partnership with Showtime advances our mission of helping our consumers discover entertainment by offering the most exciting and stimulating products available," said Fred Fox, Executive Vice President of Marketing and Merchandising of Trans World Entertainment.
Showtime Networks will leverage the partnership with F.Y.E. with on-air spots, local radio campaigns, online banner ads and on the sho.com website. In select markets, F.Y.E. gift cards and THE L WORD DVD's will be given away to listeners as part of the local radio campaigns.
All promotional materials will direct consumers to F.Y.E., fye.com and Sho.com for additional information about the sweepstakes and to encourage consumers to purchase the DVD.
Trans World Entertainment is a leading specialty retailer of music and video products. The Company operates over 850 retail stores in 47 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and e-commerce sites, www.fye.com and www.wherehouse.com. In addition to its mall locations, operated primarily under the F.Y.E. brand, the Company also operates freestanding locations under the names Coconuts Music and Movies, Strawberries Music, Wherehouse, CD World, Spec's and Planet Music.
Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME?, THE MOVIE CHANNEL" and FLIX?, as well as the multiplex channels SHOWTIME? TOO", SHOWTIME? SHOWCASE, SHOWTIME EXTREME?, SHOWTIME BEYOND?, SHOWTIME NEXT?, SHOWTIME WOMEN?, SHOWTIME FAMILYZONE? and TMC xtra. SNI also offers SHOWTIME HD?, THE MOVIE CHANNEL HD?, SHOWTIME ON DEMAND? and THE MOVIE CHANNEL ON DEMAND". SNI operates and manages the premium television network SUNDANCE CHANNEL?, which is owned by SNI, Robert Redford and Universal Studios. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME? PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.