COMMUNITY OUTREACH, PROGRAMMING AND DIVERSITY ACTIVITY HIGHLIGHTED IN INAUGURAL ISSUE
Efforts by the CBS Television Network and its Owned Stations in community outreach, programming and diversity have been included in a 44-page Social Responsibility Report, issued today. The inaugural edition spans the previous calendar year, encompassing activities of all divisions of CBS, including CBS Entertainment, CBS News, CBS Sports, the Viacom Television Stations Group and UPN. The report is available in print and electronic form to all those interested.
The Social Responsibility Report will be updated periodically, as more information becomes available.
"This is a living document that highlights the efforts CBS has made in these important areas," said Leslie Moonves, Chairman and Chief Executive Officer, CBS. "As we continue to make strides in our on-going commitments to community outreach and diversity, we will include that information in later editions."
Included in the report are CBS activities in such areas as:
Diversity Initiatives, including on-camera and behind the scenes mentoring programs, workshops and internship opportunities
Investments CBS/ Viacom has made in minority media ownership, including the Quetzal minority investment fund, of which CBS/ Viacom has been the largest investor
Local public-interest programming like hurricane preparedness, adoption drives, minority issues, health screening and tax help;
Accessible Media, like closed-captioning and video description;
National and local broadcast of public service announcements for causes like children's healthcare, HIV awareness, racial tolerance, scholarship funds for victims of 9/11, alcohol and substance abuse, parenting, violence prevention and hunger/ disaster relief;
Local broadcasts of community parades, festivals and fund-raisers, as well as the sponsorship of hundreds of local community events like food and clothing drives and telethons;
CBS News stories that have affected - and in many cases benefited - the lives of viewers.
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.