Entertainment Tonight to Deliver Emmy Coverage through New Technology Microsoft Silverlight 1.0
ETonline.com Will Showcase More Than 100 Never-Before-Seen Videos of Television's Biggest Night, Including Interviews With Nominees, Red Carpet Coverage and ET's Post-Emmy Party
Hollywood, Calif. - September 5, 2007 - Microsoft Corp. is working with CBS Television Distribution's "Entertainment Tonight" on a new Web site using Microsoft Silverlight 1.0, a new technology which promises to give users an interactive, rich media experience with crystal clear video streams.
With the click of a mouse, visitors to ETonline.com will find complete Emmy Awards coverage on a mini-site, powered exclusively by the Silverlight cutting-edge video player. From pre-Emmy night interviews with nominees to complete red carpet coverage at the Awards on Sept. 16 to inside scoop on "ET's" post-Emmy party, fans will be able to view more than 100 exclusive videos full-screen in unprecedented clarity, starting Wednesday, Sept. 5.
With Silverlight, the new mini-site will allow anyone to become a "virtual producer" and create their own playlist from "ET's" extensive library of Emmy content. It also includes a powerful search tool so users will be able to find information and video about their favorite stars almost instantly.
"When ‘Entertainment Tonight' launched 27 years ago, we changed the way the world
saw celebrity news. We're thrilled to be collaborating with Microsoft to put ‘Entertainment Tonight' on the leading edge again - virtually taking our viewers to Hollywood's biggest events," said Linda Bell Blue, executive producer of "Entertainment Tonight," the #1 entertainment newsmagazine in the world. "With Microsoft's revolutionary new technology, we will create a truly unique interactive experience...from the red carpet for all the fashions to backstage with Mary Hart and the winners to going inside our exclusive after-party that all of Hollywood is talking about. This is going to be terrific fun."
The Emmy mini-site, built by interactive design agency REZN8 and development powerhouse IdentityMine, can be accessed through links at ETonline.com and the Web site of its sister show "The Insider" at TheInsiderOnline.com. After a simple 2 to 4 second download of the Silverlight technology, users can then play the exclusive video clips. "Entertainment Tonight" plans to build Silverlight-powered mini-sites to cover other high-profile entertainment events throughout the year.
Silverlight 1.0, a cross-browser, cross-platform plug-in that delivers rich user experiences on the Web, provides enhanced Web audio/video streaming and playback with industry-leading Windows Media Technologies as well as significantly reduces development and deployment costs.
"Silverlight provides enhanced streaming and playback capabilities, all the while significantly reducing development and deployment costs," said Brian Goldfarb, group product manager, Microsoft Corp. "It's great to work with Entertainment Tonight to provide their audience with a truly stellar viewing experience for their red carpet events and beyond."
About Entertainment Tonight
Currently in its 27th season, ENTERTAINMENT TONIGHT is produced and distributed by CBS Television Distribution and is taped in Hollywood, Calif. Linda Bell Blue is executive producer. Mary Hart is anchor; Mark Steines is co-anchor. Jann Carl is primary substitute anchor and weekend anchor; Kevin Frazier is weekend anchor and correspondent. Leonard Maltin is film historian/correspondent. Steven Cojocaru and Thea Andrews are correspondents.
For "Entertainment Tonight"
Lisa Summers Haas
For Microsoft Silverlight
Waggener Edstrom Worldwide, Rapid Response Team
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