THE NFL ON CBS / THURSDAY NIGHT FOOTBALL 2016

 

2015 NFL ON CBS Regular-Season Ratings Highlights

                                

Sunday Afternoon & Thanksgiving Games

 

  • 2015’s regular-season games on CBS averaged an 11.1/23 household rating/share, +1% higher than 2014’s 11.0/23.  This year’s 11.1 HH rating tied 2013 and 2010 with 1995 (on NBC) as the highest average for the AFC television package in 21 years since a 12.5/29 in 1994 (NBC).   

 

  • CBS’s regular-season NFL games in 2015 averaged 19.1 million viewers, +2% higher than 18.7 million in 2014.  This year’s 19.1  million viewers was the highest viewer average for the AFC television package in 29 years (1987-as far back as CBS records go).

 

  • CBS had two of Top 5 Most- Watched NFL telecasts of the 2015 regular-season with the Carolina-Dallas game on Thanksgiving (11/26) at #1 (32.5 million viewers); and New England-N.Y. Giants at #5 (28.3 million).  

 

  • CBS’s 4:25 PM, ET National Games averaged a 14.3 HH rating in the 2015 regular season and had a +9% rating advantage over the NFL primetime broadcast package on NBC (14.3 vs 13.1). 

 

  • 2015 marked the 15th consecutive season (since 2001) that the CBS National game on Sunday afternoon has out-rated the NFL primetime broadcast package.

 

Thursday Night Football

 

  • The eight Thursday night games on CBS and the NFL Network in the 2015 regular-season averaged a  10.9/19, +9%  higher rated than eight games on CBS and the NFL Network in the inaugural 2014 season. The eight games this year averaged 17.6 million viewers, a +9% increase over the 2014 games (16.1 million)

 

  • NFL coverage on CBS and the NFL Network dominated Thursday night in primetime (8:00-11:00 PM, ET) on the eight nights of games on both networks. (CBS+NFLN prime average includes pre-game programming 8:00-8:26 PM, ET).  The CBS +NFLN audience was more than double each of the other three broadcast networks. 

 

  • The CBS + NFL Network  HH rating (9.9), was +106%  higher than ABC (4.8), +168% higher than NBC (3.7) and +313%  higher than  FOX (2.4).

 

  • The CBS + NFL Network  audience (16.1  million viewers), was +127% higher than  ABC (7.1 million), +168% higher than NBC (6.0 million), +324% higher than  FOX (3.8 million).

 

 

 THE NFL TODAY

 

Regular-Season (Sunday + Thanksgiving)

 

  • For the 17 weeks of the regular-season, all telecasts of THE NFL TODAY in 2015 averaged a 2.6/7, up +4% vs. 2014 (2.5/7). This year tied with 1998 (2.6/8) as the second-highest average rating for the CBS pre-game show in 18 years.   

 

  • THE NFL TODAY averaged 4.0 million viewers for 17 weeks of the 2015 regular-season, a +5% increase over 3.8 million in 2014. This year’s 4.0 million was the highest viewer average for THE NFL TODAY during the regular-season since the NFL returned to CBS in 1998.