THE NFL ON CBS 2020 / SUPER BOWL LV

 

2019-20 NFL ON CBS Regular-Season and Postseason Ratings Highlights

 

2019 Regular-Season Games

 

  • 2019’s regular season games on CBS averaged a 9.8/23 household rating/share, up +3% vs. 2018 and +9% vs. 2017.



  • THE NFL ON CBS’ regular-season NFL games in 2019 averaged 17.2 million viewers, up +4% vs. 2018 and +10% vs. 2017.



  • 2019 was the Highest-Rated and Most-Watched NFL Regular-Season on CBS in three years, since a rating/share of 10.1/21 and viewership of 17.7 million in 2016

 

 

  • CBS had three of Top Six Most-Watched Regular-Season Games of the 2019 Regular Season:

#1) 33.6 million for Buffalo @ Dallas on Thanksgiving,

#3) 28.2 million for KC @ New England (high coverage game in National on 12/08)

#6) 25.0 million for New England @ Philadelphia (high coverage game in National on 11/17).

 

 

The 4:25 pm National game window on CBS has established itself as the time of day that viewers prefer to watch their high profile NFL games. For the past 19 seasons (starting with 2001) the National game window on CBS has out-rated the primetime games on NBC and ABC.

 

 

  • THE NFL ON CBS’ National game averaged a 12.5 HH rating in 2019, up +2% vs. a 12.2 HH rating in 2018, up +9% vs. 2017’s 11.5 HH rating.

 

  • In 2019 the CBS National game window had a +11% advantage over the NFL primetime broadcast package on NBC (12.5 vs. 11.3).

 

Through the 17 weeks of the 2019 Season (9/5-12/29/19) CBS NFL Regular games on Sunday and Thanksgiving (27 t/c) were seen in all-or-part by an estimated 142.1 million viewers:

 

  • higher than FOX’s Sunday and Thanksgiving games- 141.7 million viewers -27 t/c

  • +9% higher than NBC’s Primetime game- 130.5 million viewers - 19 t/c

  • +58% higher than ESPN-Monday Night games- 89.9 million – 17 t/c



*watched at least six minutes of coverage

 

 

2019-20 Postseason

AFC Champ Game

  • 2020’s game between Tennessee @ Kansas City @ 3pm averaged 41.1 million viewers and was one of the most-watched programs to-date for the 2019-20 television year. The AFC Championship Game ranked only behind NFC Championship Game on FOX and Super Bowl programming on FOX (6:00 PM, ET Kick-off, Game and postgame)

  • The AFC Championship Game’s 41.1 million viewers out-delivered other sports Championship Games:

  • +221% higher than NBA FINALS - GM #6 clincher (TORONTO def. GOLDEN ST ) – 18.6 million

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    • +77% higher than WORLD SERIES - GM #7 clincher (WASHINGTON def. HOUSTON)- 23.2m

 

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    • +64% higher than COLLEGE FOOTBALL CHAMP GAME (LSU def. CLEMSON) – 25.0m



CBS AFC Sunday Divisional Playoff Game

  • THE NFL ON CBS’ 3:00 PM, ET AFC Divisional play-off game, with Kansas City coming back from a 24 points down and beating Houston 51-31, averaged 35.4 million viewers- +21% vs. the year ago game on CBS (29.3m for LA Chargers @ New England @ at 1:00 PM, ET)

 

  • The 35.4 million viewers for the for the Houston-Kansas City game was the most-watched Sunday AFC Divisional Game in on any network in three years – since 37.1 million for Pittsburgh-Kansas City in primetime in 2017 (moved to prime due to bad weather)



CBS AFC Saturday Primetime Divisional Playoff Game

  • THE NFL ON CBS’ primetime AFC Divisional Playoff game, with Tennessee pulling off their second playoff upset (this time over Baltimore), averaged 29.4 million viewers and was up +1% vs. the 2019 Saturday AFC Wild Card Game on NBC (29.238 million for Indianapolis- Kansas City at 4:35 PM, ET).

  • The Titans-Ravens game was the most-watched Saturday AFC Divisional playoff game in three years (29.816 million for Houston-New England in primetime on CBS in 2017).

 

CBS Primetime Wild Card Playoff Game

  • THE NFL ON CBS’ primetime Wild Card game with Tennessee upsetting New England 20-13 averaged 31.4 million viewers, up +6% from 2019’s 29.5 million for the primetime Wild Card game on FOX between Dallas and Seattle. This year’s Titans-Patriots game was the most- watched Saturday Wild Card playoff game (AFC or NFC) at 4:30 PM, ET or in primetime in six years (36.6 million for New Orleans-Philadelphia on NBC in 2014).

 

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    • 2020 was the most-watched AFC Wild Card game on CBS in eight years (42.4 million for Denver’s overtime win over Pittsburgh in 2012 when Tim Tebow was the Broncos quarterback).



Source: Nielsen, NPM, Live + Same Day