YOU SAW IT ON CBS FIRST
OCT. 11, 1946: CBS Television Network presented FIRST-EVER TELEVISION BROADCAST OF NATIONAL FOOTBALL LEAGUE.
SEPT. 30, 1956: CBS begins broadcasting the FIRST 12-WEEK REGULAR SERIES OF NFL GAMES.
SEPT. 28, 1958: FIRST on-air experiment using VIDEOTAPE HIGHLIGHTS.
SEPTEMBER 1960: Goodyear BLIMP FIRST USED during NFL coverage.
JAN. 6, 1963: ISOLATED CAMERA used in CBS’s NFL coverage.
DEC. 30, 1964: Orange Bowl – CBS first uses/invents Instant Replay.
SEPTEMBER 1965: CBS Sports INTRODUCED FIRST INSTANT REPLAY DISC RECORDER on selected games. (Innovation won SPORTS EMMY AWARD for achievement in engineering.)
NOV. 25, 1965: FIRST-EVER COLOR BROADCAST of NFL game on Thanksgiving Day.
NOV. 6, 1966: CBS DEVELOPED INSTANT SLOW-MOTION REPLAY in combination with stop-action or normal, speed overcoming inherent problem of jerkiness in electronic slo-mo systems.
SEPT. 21, 1969: CBS FIRST USED ELECTRONIC LOGISTICS, giving viewers more complete dynamic pictures...two videotape machines at each NFL game...taped first-half highlights used in halftime show.
MINICAM MARK IV COLOR CAMERA, a highly mobile backpack-type one-man-operated camera, added new dimension in ability to zoom in for close-ups of action and fan shots.
OCT. 27, 1969: CBS and XEROX INTRODUCED SPORTS ANALYST SYSTEM, keeping tabs on each play and retrieving all season-to-date team and player stats in seconds. Information distributed to broadcasters and on displays for spectators in stadium. A graphics board also superimposed information over television picture.
SEPT. 20, 1970: Carole Howey, FIRST FEMALE REPORTER, CONTRIBUTES to THE NFL TODAY.
SEPTEMBER 1970: TELESTRATOR PREMIERED, pointing out blocks, tackles, penalty infractions and other key information.
JUNE 14, 1974: CBS USED 16 THOMPSON CFS LIGHTWEIGHT COLOR CAMERAS FOR FIRST TIME, providing dramatic close-up shots.
JAN. 15, 1978: CBS INTRODUCED ACTION-TRACK SYSTEM, providing multi-image display of paths of moving objects. Viewers were able, for FIRST TIME, to scrutinize rapid, intricate motion of a forward pass.
JAN. 24, 1982: CBS CHALKBOARD DEVELOPED FOR USE BY JOHN MADDEN, allowing the analyst to diagram plays, using a view from high 50-yard-line camera taking in all 22 players.
JAN. 17, 1988: CBS INSTITUTED REAL-TIME CAPTIONING to aid hearing-impaired viewers. In addition, third wireless microphone was added to sideline to capture grunts and groans on field.
NOV. 8, 1998: CBS Sports presents ground-breaking coverage with the FIRST-EVER BROADCAST OF NFL FOOTBALL GAME IN HIGH DEFINITION (HDTV) FORMAT. Bill Macatee and Mike Mayock teamed up to announce the historic telecast featuring the Buffalo Bills against the New York Jets. The broadcast was the first of four in HDTV format including the AFC Divisional Playoff game on Jan.10, 1999 (Jacksonville Jaguars vs. New York Jets). CBS Sports wins Emmy Award for its coverage of the groundbreaking broadcast of the Bills-Jets game in high definition (HDTV) format.
NOV. 26, 1998: CBS Sports debuts “FIRST DOWN” AS THE FIRST-EVER USE OF LIVE VIDEO IMAGING ON NETWORK TELEVISION during its coverage of the Pittsburgh Steelers-Detroit Lions game on Thanksgiving Day. “First Down” is a computerized line marking 10 yards seen on the field while play is in progress. It was used in seven games, including four playoff games.
SEPTEMBER 2000: With its move to an outdoor studio set located at the GM Building Plaza on Fifth Avenue in New York City, THE NFL TODAY is the first live, regularly scheduled outdoor studio show ever.
JAN. 28, 2001: CBS Sports, Core Digital and Princeton Video Image introduce state-of-the-art, three dimensional replay technology called EyeVision for its coverage of Super Bowl XXXV in Tampa.
FEB. 1, 2004: CBS Sports utilizes unified productions for the Standard Definition and High Definition telecasts of the Super Bowl featuring the same camera angles, replays, graphics and announcers. Also, CBS Sports presents for the first time in a Super Bowl broadcast the pre-game show, the game, the halftime and post-game show in HD.
SEPTEMBER 2004: CBS Sports incorporates into its NFL broadcasts GAMETRAX as the first and only Network show with continuous real time updates of scores and statistics from all games around the league. And STATTRAX, continuous in-game player stat updates after every play.
SEPTEMBER 2005: Originating from each regional remote game broadcast during the last 10 minutes of THE NFL TODAY, CBS Sports leads the way by arriving first to the field with in-depth game analysis and up-to-the-minute game information with its new segment FIRST TO THE FIELD.