ENTERTAINMENT TONIGHT AND PURE DIGITAL TECHNOLOGIES PARTNER IN WEB AND BROADCAST CONTENT DEAL
Flip Mino Camcorders Will Be Used To Capture Exclusive Celebrity Footage
HOLLYWOOD - October 17, 2008 - ENTERTAINMENT TONIGHT, the #1 entertainment syndicated newsmagazine, has partnered with Pure Digital Technologies to broadcast exclusive video captured by celebrities using the Flip Mino Camcorder, it was announced today by ENTERTAINMENT TONIGHT.
Under the terms of the deal, ET will integrate Flip Video footage into show segments and online content. Celebrities featured on ET will receive personalized Flip Camcorders to record behind-the-scenes footage from their daily lives.
In addition, ETOnline will host a "Stars Flip Out for ET" micro-site containing the exclusive Flip Camcorder video shot by celebrities such as Zac Efron, Jerry O'Connell and Lauren Conrad.
Currently in its 28th season, ENTERTAINMENT TONIGHT is produced and distributed by CBS Television Distribution and is taped in Studio City, Calif. Linda Bell Blue is executive producer. Mary Hart is anchor; Mark Steines is co-anchor. Jann Carl is primary substitute anchor and weekend anchor; Kevin Frazier is weekend anchor and correspondent. Leonard Maltin is film historian/correspondent. Steven Cojocaru and Thea Andrews are correspondents.
CBS Television Distribution is a unit of CBS Corp.