Executive Vice President and General Manager, CBS Home Entertainment

December 2019

Ken Ross is Executive Vice President and General Manager of CBS Home Entertainment.

Ross is a pioneer of the home entertainment/video business, having joined Magnetic Video (later known as Fox Video) in 1981 as Senior Sales Administrator, then segueing into the marketing department as a product manager for the release of Twentieth Century Fox and United Artists feature film releases on home video.

When Fox ultimately joined forces with CBS to become CBS/Fox Video, Ross was asked to start and helm CBS/Fox Music Video, working with artists from CBS’ then-owned Columbia and Epic Records’ labels, as well as outside labels. Ross oversaw all aspects of home videos from artists such as Billy Joel, Barbra Streisand, Wham!, The Who, Culture Club, Ozzy Osbourne, Willie Nelson and many others. Ross also created the popular music video compilation series “Prime Cuts.”

Subsequently, Ross started and ran another label, CBS/Fox Video Sports. In addition to developing CBS Sports product for home video, he engineered deals with such sports entities as the National Basketball Association, ABC Sports, the International Olympic Committee and Jack Nicklaus Productions. Ross was responsible for the creation and release of numerous sports home videos. Among them were the Michael Jordan series (including “Come Fly with Me”); “Dazzling Dunks and Basketball Bloopers”; Kareem Abdul Jabbar, Magic Johnson and Larry Bird titles; Winter Olympics highlights tapes; and basketball, baseball and bowling instructional videos. When promoting the 1987 World Series highlight tape, Ross pioneered the practice of placing a commercial for the video product in the broadcast of the live event itself.

Ross went on to become director of all non-theatrical programming for CBS/Fox Video, managing all aspects of the company’s non-movie content. In 1989, he left CBS/Fox to join CBS as Vice President of Video and as a member of the CBS/Fox board of managers. His responsibilities grew to include marketing for CBS Broadcast International and the management of CBS’ Worldwide Licensing and Merchandising activities.

Ross lives in New York City with his wife, Amy, and their two children, Alexandra and Clint. He received a BA from Clark University in 1980.

CBS Home Entertainment manages the worldwide DVD and Blu-ray businesses for CBS across all lines of content including current hits and classic series from the vast CBS library, as well as new releases from Showtime Video. CBS Home Entertainment products are released on the CBS DVD and CBS Blu-ray labels.