STEPHANIE MCMAHON, CHIEF BRAND OFFICER OF WWE AND LONGTIME ON-AIR VILLAINOUS WWE CHARACTER, “SLAMS” INTO UNDERCOVER MODE TO FIND RAW TALENT AND HELPS A YOUNG WWE FAN’S CHARITABLE DREAMS COME TRUE, ON “UNDERCOVER BOSS: CELEBRITY EDITION,” FRIDAY, JUNE 15
“Stephanie McMahon” – Chief brand officer of World Wrestling Entertainment, Inc. (WWE), one of the most successful sports and entertainment brands in the world, and a longtime on-air villainous WWE character, Stephanie McMahon “slams” into undercover mode to find raw talent, and helps a young WWE fan’s charitable dreams come true, on UNDERCOVER BOSS: CELEBRITY EDITION, Friday, June 15 (8:00-9:00 PM, ET/PT) on the CBS Television Network. While conducting her in-the-field talent search, McMahon is disguised as “Sam,” with a blonde wig and southern accent, an amiable woman intent on learning about WWE for her blog, “I Don’t Get It.” While undercover, McMahon meets an aspiring wrestler with an inspirational message; is pushed into action at a photoshoot with sparring wrestlers; and assists at a fundraiser spearheaded by a young WWE fan who has survived cancer and, with his family, is determined to raise funds to help other children battling the disease.
As chief brand officer of World Wrestling Entertainment, Inc. (WWE), Stephanie McMahon is responsible for working with WWE’s business units to support key growth initiatives and represents WWE as its global brand ambassador. She is the primary spokesperson for WWE’s corporate social responsibility initiatives, including Be a STAR, WWE’s anti-bullying program; Hire Heroes, helping servicemen and women get back to work; and Connor’s Cure, a fund Stephanie and her husband, Paul “Triple H” Levesque, established to fight pediatric cancer.
Also, Stephanie has been a regular character on WWE’s programming for nearly 20 years, playing a villain who evolved from the entitled boss’s daughter to the duplicitous owner herself, occasionally getting her hands dirty in the ring.
Stephanie has a strong social media presence, with more than 7.5 million followers across Facebook (www.Facebook.com/StephMcMahonWWE), Instagram (@stephaniemcmahon) and Twitter (@StephMcMahon).
Prior to being named WWE’s first-ever chief brand officer, Stephanie was Executive Vice President, Creative and was responsible for overseeing the digital and creative departments, as well as the creative development of all WWE television, pay-per-view programming, print, digital and social media content. Also, she was the first woman to lead WWE’s talent relations, talent brand management and live events businesses.
Stephanie is a member of the board of directors for WWE, USO Metropolitan Washington and Children’s Hospital of Pittsburgh Foundation. Adweek has included Stephanie in their list of the “Most Powerful Women in Sports” for the past two years. Last year, she was named a Stuart Scott ENSPIRE Award Honoree at the ESPN Humanitarian Awards and was named to Sports Business Journal’s 2017 class of “Game Changers: Women in Sports Business.”
Stephanie is married to her on-screen husband, Paul “Triple H” Levesque, and together they have three daughters, ages 11, 9 and 7.
CHEAT TWEET: There’s nothing villainous about the amiable blonde southern character @StephMcMahon plays while undercover to discover future @WWE talent on @undercover_cbs #CelebrityBoss Friday June 15, 8/7c! http://bit.ly/2kWByAJ
Photos are available on www.cbspressexpress.com
CBS Twitter: http://twitter.com/#!/CBSTweet
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