Radha Subramanyam serves as Chief Research and Analytics Officer, CBS and President, CBS Vision. She joined CBS as Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017. She reports to George Cheeks, President and Chief Executive Officer, CBS Entertainment Group, while also working closely with David Nevins, Chief Creative Officer, CBS.
In this role, Subramanyam oversees all research operations for CBS, including cross-platform audience measurement, analytics, market research, program testing and advertising research. She has extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.
Previously, Subramanyam served as President of Research, Insights and Data Analytics for iHeartMedia, where she developed and managed wide-ranging data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.
Subramanyam serves on the board of directors of the International Radio & Television Society and the Advertising Research Foundation. She has been named as one of Corinium’s Top 100 Innovators in Data and Analytics numerous times, most recently in 2020. Subramanyam was also one of the power women in Variety’s 2019 Women’s Impact Report.
Subramanyam is a graduate of Northwestern University, with a Ph.D. in radio, television, and film.